| 1. Discounting Policy – Acquiring celebrity (or noteworthy) customers who were compelled by your value proposition to pay a non-discounted price may not significantly contribute to a startups short-term financial performance, but can have a profound effect upon a company’s ability to gain investor interest and the resulting valuation. |
| 2. Unprofitable Activity (aka Fake Hustle) – Activity which appears productive, but ultimately doesn’t contribute to success (Scott calls this “fake hustle”) can have a discernable effect an organization’s performance.
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3. Learning Orientation – Leaders who continuously learn and emphasize its importance, realize significant indirect benefits:
- Learning shows you do not think you know everything and are willing to make time to listen and grow
- Showing openness to outside ideas signals it’s not “my way or the highway”
- Acknowledging shortcomings and finding solutions shows how setting aside hubris is the path to success
- Avoids a “command and control” management style which is both a frustrating workplace culture and caps your people’s ability to grow their contribution to the company.
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4. Leader Development / Fit – The speed at which a leader comes to terms with their abilities and leverages others to overcome their weaknesses, corresponds to the speed at which the business grows.
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5. Wellness Industry Strategy and Sales Channel – Insurance coverage, and the corresponding scientific underpinnings, is a significant tailwind for scaling a wellness business.
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