|Value Proposition Clarity
|A clear understanding of your customer and the value you intend to deliver affects what the type of customers, technology partners, revenue, people, competencies, practices, and more which an organization must prioritize in order to grow sustainably and profitably.
|Validating growth assumptions
|While uncertainty is ever present, evaluating key assumptions related to the company’s growth plans prevents unnecessary waste of time and money on unsuccessful endeavors.
|Prioritizing Profitable Revenue
|Focusing on more profitable revenue doesn’t prevent growth, it accelerates it by making more productive use of the organization’s capacity.
|Be Focused and Be Bold
|Being focused allows an organization to deploy its finite resources to more boldly execute where the opportunity is greatest.
|Knowledge and Capability Development
|In addition to a company’s primary business unit definitions and reporting structure (e.g. by technology solution), explicitly defining the additional dimensions of necessary subject matter expertise allows an organization to systematically scale its depth and breadth of knowledge in a way that supports revenue expansion.
|Hiring people with different backgrounds introduces different know-how, which in turn creates value for clients and thereby the company.